Seeking Experts to Work on Social Media Consulting Projects


Zintro  is a “Search and Connect Engine” that makes it easy for clients (expert-seekers) to find and connect with experts for projects (ranging from one half hour phone consults to multi-month on-site engagements). Some of the uses include:

▪   To engage in phone consults with experts for primary market research or to get challenging business or technical questions answered
▪   To source consultants or vendors for projects
▪   To identify candidates for full-time employment

Zintro has over 40,000 experts (browse) across every single industry sector. These experts have opted-in to receive system-matched inquiries from our almost 15,000 clients. Over 1,000 inquiries come in every month.

Zintro currently has numerous open projects related to the Social Media Industry.  A few of these projects are included below.  Click on the links below to see more detail about the projects

A SMALL SAMPLE OF ACTIVE  PROJECTS:

Digital Marketing And Strategy

Looking for an experienced digital marketing/social media expert to create a digital plan. Need to present innovative ideas to our customer that promtes our client’s brand and awareness…..more

Social Media Promotions

Non-Profit. Wanting help and direction for setting up and using facebook, youtube, bloggin and other avenues of social media to raise funds, develop projects, and stay in touch with supporters.

We are a start up and basically this is what we do.
We have purchased and rebuilt a shortwave transmitter. We transmit the bible in 7 languages all over the world 24 hours a day, 7 days a week with no commercials, no personalities, no false doctrines just a straight reading of the bible from cover to cover…..more

Social Media

seeking expert witness to testify at New Hampshire trial as to social media websites and cyberbullying…..more

HootSuite

We need an experienced social media manager (or team) for our fun and unique start-up social network website. You MUST be located in the US or Canada. We would prefer someone in the Pacific time zone, but it’s not a deal breaker. You must be a Hootsuite expert…..more

For Experts (client-seekers): Are you interested in marketing your services to Zintro’s Clients? It takes just a couple of minutes and is free to sign up as a Zintro Expert. Relevant projects will automatically be emailed to you. Click here to sign up.

For Clients (expert-seekers): In under 90 seconds, you can contact hundreds of relevant business or technical experts within any industry sector. Click here to post an Inquiry (free & anonymous).

Or, do you want to learn more about how Zintro works? Click here to view Zintro’s knowledge-base.

Zintro has experts in every industry sector, across every job function, in every geographic region. Recently, some of the following topics have seen a inquiry activity:

Facebook and Instagram merge


By Maureen Aylward

We asked our Zintro experts to help us understand why Facebook purchased Instagram and to outline the benefits and challenges ahead.

Dave McGary, an internet marketing and social media expert, says that Facebook bought Instagram for many reasons, but the main two factors are that Pinterest is the fastest growing social media website out there and Instagram’s subscriber list. “Pinterest is a competitor because people prefer to click images and photos over reading text. And with 30 million subscribers to Instagram, Facebook users can use the app and software to integrate into FB,” McGary says. “Also, Instagram has new creative talent that can help with Facebook-only apps and to develop FB search.”

Anson Alexander, an IT administrator and blogger, says that in a world where mobile devices are quickly taking over, Facebook has been lacking in mobile technology. “Instagram provides an already established application that Facebook can combine with its user base of close to 1 billion people. Facebook also wants everyone to use its system, and the social media giant may see Instagram as an increasingly popular competitor to its own mobile service,” explains Alexander.

Alexander says that Instagram provides users additional features in photo editing when uploading photos that the native Facebook mobile photo uploader does not. “The Instagram purchase will provide more functionality, improve the quality of the Facebook mobile development team, and reduce competition for photo sharing on mobile devices,” he says.

Our Zintro experts would love to hear from you! If you want to connect with Zintro experts in under 90 seconds  to explore a potential phone consult or project, post a Zintro inquiry  .  Or,  sign up as a Zintro expert to start generating free leads for your consultancy or business.

Zintro has experts in every industry sector, across every job function, in every geographic region. Recently, some of the following topics have seen a inquiry activity:

Facebook’s big IPO: Part 3


By Maureen Aylward

With Facebook looking to raise about $10 billion in an IPO, we went to our Zintro experts to ask how this move might change the social media and technology landscape.

Aaron Ganz, a social media expert,  says that social media is relatively new, but it is a new distribution channel for information and is here to stay. “While several social media players have come and gone or have been reduced in popularity like AOL and Myspace, Facebook represents the most popular and most imbedded social media in our digital lifestyle,” he says.

Ganz says consumer gains from a Facebook IPO are significant and include:

  • Stability will let consumers know they can rely on this channel of communication for personal communication and to view new products and services.
  • It lets developers know that they can extend the reach of their services on a reliable platform and have the incentive to make improvements, which also benefits the consumer.
  • Advertisers can better target their audiences with improved demographics, statistics, and greater numbers of members, made all the better by more advertising opportunities with the new timeline. More advertising means more revenue to put back into better functionality and improvements for consumers, and the ability to compete with others in the social media space.

Jay O’Conner, an expert in social media broadcasting, says that Facebook’s IPO has the opportunity to revolutionize the capitalization and entry of billions of opportunities for social media companies to experience the benefits of transmedia brandcasting for advertisers and fans. “The landscape could change dramatically with more companies like charities accessing viral opportunities and a number of incredibly bright technologists who have taken Mr. Zuckerberg up on his invitation to interface with Facebook TV,” says O’Conner. “We should hope for more open free enterprise opportunities.”

Our experts would love to hear from you!  Post your question for industry experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Facebook’s big IPO: Part 2


By Maureen Aylward

With Facebook looking to raise about $10 billion in an IPO, we went to our Zintro experts to ask how this move might change the social media and technology landscape.

Pooky Amsterdam, a social media expert, says that Facebook will ride the current climate and attempt to capitalize on being the global place for social networking. “Being so large and having the penetration it does around the world and across demographics, Facebook has become the social media equivalent to more traditional events like World Cup Soccer, The Oscars, or in America, The Super Bowl. Unlike these one time events, Facebook is a daily and persistent place where all postings are available 24 / 7,” explains Amsterdam. “And when you consider it – 900 million people in one place with exposure to ads 24/7 – it seems to be golden in opportunity. In a way this is misleading, as it isn’t 900 million watching one thing. However with these numbers, certainly Facebook is to social media as these giant viewership events are to broadcasting.”

Amsterdam says that she sees Facebook as still evolving and growing, but at some point this rapid rate of growth will decelerate because of ultimate penetration to the market of those who have the technology. “Because the rate of Facebook’s growth has been what has fueled the market, even when those numbers are no longer growing exponentially, news and stock prices will decline. So I do think that Facebook should come to market soon and exploit its moment in the sun,” she says.

Amsterdam points out that there are not enough products or services at the top that have numbers like Facebook, so all attention and wealth is focused here. “An IPO of this size means that Facebook has to deliver revenue from its end users. EMarketer in a recent report, said that while Facebook derived $3.8 billion in advertising this year that was $205 million less than was predicted in January 2010. Facebook credits are fundamental to the financial health of this platform, which were triple what they were last year at $140 million. In order for these numbers to keep growing the platform needs people who can afford to pay them.”

Sheila Hamilton, a social media and broadcast expert, says that Facebook’s IPO has an extraordinary upside: the ability to attract new talent, respect among the Fortune 500, and the attention of investors and advertisers worldwide. “The downside is unrealistic expectations created by a $10 billion valuation. If Facebook under performs, Mark Zuckerberg could be the next Steve Jobs, squeezed out by his own board.”

Our experts would love to hear from you!  Post your question for industry experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Facebook’s big IPO


By Maureen Aylward

With Facebook looking to raise about $10 billion in an IPO, we went to our Zintro experts to ask how this move might change the social media and technology landscape.

Krish Sailam, an online marketing expert says that Facebook’s IPO will have several effects on the technology landscape. The more important change will be the additional transparency forced by being a public company.

“The street will essentially now know how Facebook’s eCPMS compares to other companies like Google. This establishes a few things: it indicates how well its ad platform and monetization have been working so far and how much more they can grow revenue,” says Sailam. “Most people would say that Facebook’s consumer growth is slowing down considerably. The focus now turns to how it is going to monetize those users and how systems like Facebook credits are actually doing.”

Sailam says that large IPOs like this one are usually good news for the industry since it starts to set a new pace. It may also allow Facebook to start acquiring other companies. “The real underlying result of an IPO will probably be felt about 6-12 months after. There are people at Facebook who will become overnight millionaires and leave the company to start their own ventures. This new crop of angels/entrepreneurs will usher in a new generation of innovation and value creation,” says Sailam. “So, the real thing to watch with the Facebook IPO is the number of child companies it spawns.”

Liz Horgan, a social media consultant, says that Facebook’s IPO will put even more pressure on Facebook to grow and monetize the platform. “In-house development will continue, but the need for almost exponential growth will necessitate Facebook going into acquisition mode for new features, new markets, new territory. I see this as a huge challenge for Facebook, as integrating and acclimatizing new additions into the culture will be difficult,” she says. “As to how this changes the social media landscape, I see more pronounced competition from the mega platforms: Google, Amazon and Facebook. Individuals can’t be loyal to all of them. At a minimum, there’s just not enough time. So things will shake out based on who delivers the easiest, most intuitive and productive ways to meet consumer needs.”

John Whitcomb, a social media strategist and community manager, says that traditionally being a private company, Facebook has not had to answer to anyone except its small group of investors. This has allowed it to run in the way and manner it wanted. “Once Facebook goes public, the company will be beholden to all of the shareholders, and I think an emphasis on immediate profit will be introduced. My feeling is that this will mean the end to Facebook as we know it,” says Whitcomb. “I think advertising will become even more pronounced, and I could see it introducing a system where the only way to opt out of ads would be a subscription service for a fee. The main problem will be a shift in focus from the best user experience to how the company can make the most money.”

Our experts would love to hear from you!  Post your question for industry experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

How recent Facebook changes affect businesses


By Maureen Aylward

We asked our Zintro experts to talk about how the new Facebook changes might affect businesses and their use of social media. Here’s what they had to say.

Jon Lederman, a communications consultant, says that the recent Facebook changes afford companies with internal and external brand building opportunities. “The new Timeline feature gives companies the opportunity to publish detailed chronological descriptions of histories and accomplishments. This is particularly useful and effective for companies that have archives of historical photos and other imagery that can be published,” he says. “The Open Graph feature provides opportunities to coordinate shared experiences among employees, such as recorded addresses from senior executives. Facebook Gestures could allow companies to use internal Facebook pages to survey employees on views and feelings on important tissues.”

Phillippa Gamse,  a web business strategists, points out that Facebook is free – and that means that, for all its benefits, business owners largely have no control and no rights. “By all means try it, but I would strongly advise small businesses not to concentrate on Facebook to the exclusion of other platforms, especially their own websites. This is especially true when Facebook is going through these changes that can potentially undermine branding efforts,” she says.

Gamse says that this is especially true if:

1. Businesses offer transactions such as sales, product research and selection, or other in-depth content that the business needs potential customers to see. “Research shows that people are on Facebook to have fun and interact, not to buy or make major decisions. If you want a customer to be in that mode, he or she need to click through to the company’s website,” Gamse says.

2. Businesses cannot to be offline at all. “Facebook has complete control over your presence, image, privacy and security, and it can (and does) change the rules any time it wants,” Gamse says. “I know of a small business that was banned from Facebook for seven months after building a following. The owner thinks it was because a competitor reported him as abusive. Whatever the truth is, a business can’t call Facebook and get things resolved, and Facebook does not ask for proof of when abuse is reported. On the other hand, businesses have complete control over their own websites.”

Simply Social, a vice president of communications, says that the most important things for businesses to remember is that Facebook has a goal of bringing relevant, interesting information to the user. “A business that simply does informational posts and does not engage in conversation with their customers, is not going to have a good edge rank no matter how often it posts,” she says. “Facebook uses an algorithm that rewards good content. Keep your content interesting and informative and also be entertaining. A random photo of a cute animal or beautiful flower can garner as much, if not more, attention than a screaming sales pitch. And, when someone likes a post or comments on it that is an opportunity to get a conversation going. Often, people lurk and will jump in if they are not the only ones, so businesses need to get the conversation started.”

Asad Zeeshan, a social media marketing consultant, says that that new Facebook has lots of changes that are good for businesses. “These new changes save time as you can just add your link directly to a status or page and submit. You don’t need to click a link box like in the past. The best new thing is the search as now you can search on anything and you will get the maximum number of people in pages/group at the top, which was missing in the past,” he says. “Another change is adding and setting your location as people can follow your brand or local business without wasting time by listing posts with relevant businesses, locations, or schools, and you can see what competitors or business mates are doing easily and get benefit from it.”

James King, a social media web designer, thinks that you should not worry about the new changes to the business pages on Facebook. “The new yearly fee (less than fifteen dollars annually) for SSL certification is a security feature that will make it harder for hackers and spammers to use Facebook. The safety feature is well worth having,” he says.

Gerry Brewer, CEO of a technology marketing company, says that the Facebook changes provide a window for small businesses to take a serious and long look at Google +. “It was a terrific wake-up call for businesses that invest major resources into one, monopoly platform like Facebook. Small businesses should not be caught having too much dependency on one social media platform.”

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Our experts would love to hear from you!  Post your question for social media experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Facial recognition software use increases


By Maureen Aylward

With Facebook and Google increasing their use of facial recognition software, what risks does this pose to users and the social networking sites? What benefits does facial recognition software offer? We asked our Zintro experts to comment.

Mathew Georghiou, an entrepreneur and educational game designer, says that he personally does not like the idea of being able to upload a photo and have everyone in it identified, even if the photo is benign. “I have control over what I post and make public, but I have no control over photos of me and my family that others may post. Celebrities often say that being in the public eye is part of the job and is a small price to pay in return for all the positive perks they receive. The non-celebrity, however, has a loss of privacy without any of the perks,” he says.

Teejayvee, a chief scientist, says that he finds it hard to believe that facial recognition on any social network can be seen as either dangerous or beneficial. “The technology is nascent, to be sure, yielding quite false results if the faces in the photos are not well-lit, facing directly forward, and not moving. All three are unlikely in the typical snapshot I’ve witnessed at several of the leading providers,” he says.

Teejayvee says that that size and previous data-scope of the user of such technology might be a more pressing concern. “Google has been at the forefront of search, online advertising, and applications-in-the-cloud-computing world for over a decade. Facebook is much newer to the game. Thus, it has fewer data-types and observations for any given user than Google; hence, it has fewer opportunities to mix-and-match with other data sources to make cogent content recommendations that can even approach the performance of classic collaborative-filtering, Amazon-like recommendation-engines,” he says. “Plus, the user community will maintain regular updates to fellow users about serial security concerns, so it seems unlikely that any attempt to leverage shared-photographs as marketing springboards to us or our friends is anything more than another stretch of technical reality.”

Our experts would love to hear from you!  Post your question for networking software experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Social Media’s impact is powerful. Zintro experts tell us why.


By Maureen Aylward

Social media is one powerful set of technologies. And how it is used by industries can be telling. We asked Zintro social media and industry experts to tell us how they use social media and if it is changing the industries with which they work.

Dewey Carter provides SEO and social media marketing to the marine industry, which includes marinas and boat dealerships. He says that a study from Foresight Research shows that 84 percent of new boat buyers had read or seen boat information on the Internet prior to making their purchase decision. Another study shows that the average boat shopper searches online as far as 500 miles from their location. “These are powerful statistics, yet the marine industry seems to be slow at adapting to new media. New media campaigns can provide a huge increase in revenue, but this can be challenging to clients when they are just starting out,” Carter says. He suggests that marine owners start out with a blog, even before a website, because of the blog’s ability to add relevant content on a regular basis. “Search engines like this; your blog posts are like fishing bait; consumers will find that bait and hopefully they get will get hooked.

Rekha Krishnamurthi is a designer of home accessories and apparel. She says that social media has served to be a very useful marketing tool for her business and is a connector to people and resources. “Social media gives the start-up entrepreneur a platform to sell, market, and engage with current and potential customers in an effective yet non-invasive way. I use social media to notify my network on sales, new products, contests/giveaways, changes to my brand, and to show videos through which I offer design tips,” explains Krishnamurthi. “I have made some valuable connections because of social media. For example, I connected with a US manufacturer with facilities in Vietnam that will specifically cater to my small volume orders and with a TV producer who is using my designs on the set of a new web-TV show currently in production. I have make connections with non-profit organizations that connect me with fabric sourcing, and in return, I support various communities, especially women and children, which is in alignment with my mission.”

Managing social media can be challenging, and Krishnamurthi suggests that small businesses incorporate a social media strategy as part of their marketing plan.

Linda Taylor, a social media professional, says that social media has changed virtually every industry she works with from construction to auto racing. “People want authentic interaction and they want that interaction now,” Taylor says. “Whether that need was created by social media or social media fulfills a natural need, virtually every business should use some sort of appropriate social media tool for interaction with clients, customers and, employees.”

Taylor says that traditional push advertising methods no longer work. “A large company can no longer buy up the ad space and expect loyal consumers. Instead, they must find ways to interact with consumers and create fans,” she recommends. “The downside of social media is that it puts consumers into smaller and smaller tribes of people through interests; geographic tribes are becoming more irrelevant.”

Travis Yates, a professional in social media management, says that social media allows businesses to reach out and establish relationships with other like-minded businesses, customers, and individuals in ways they never could before. “The closest thing we had in the past was occasional Chamber of Commerce mixers or industry conventions which were infrequent. Now, we can carry on conversations in real time and establish relationships in a way that was not possible even ten years ago,” he says.

Yates says that businesses are able to conduct inexpensive contests online to attract consumers. “Using this soft approach introduces consumers to the business and its products and to the possibility to capture email addresses,” he says.

Asad Zeeshan, a social media expert, says that social media is not only providing the opportunity to connect to customers and clients, but it is helping connect competitors, marketers, and local and international analysts. “It is an important medium for business marketing these days that provides multi-marketing platforms through blogs, Facebook, discussion groups, and Q&A opportunities.”

Christine Sierra, a media marketing and PR executive, says that the public relations and marketing industries have seen a radical change in how they do business thanks to social media. The channels through which clients are conducting campaigns inevitably include a social media element. “There is greater opportunity to reach the media by combining traditional tactics like email and telephone with social media outlets such as Twitter, Facebook and LinkedIn,” Sierra explains. “Businesses are looking for social media coaches to help them understand and navigate the waters, which enhances the offerings from PR and marketing agencies.”

David Grebow, a consultant, writer, and speaker for Fortune 100 companies, has been in the corporate learning industry for over 12 years as a senior executive. He says that social media is completely changing the equation for learning in companies. “The focus has shifted to what’s called social learning. I’ve been helping companies, like Cisco, IBM and HP, for the last three years blend social media into education programs and the results have been spectacular,” Grebow says. “Learning is a social activity and providing online networking and collaboration in virtual or actual learning programs enhances the students’ ability to learn from one another, build ongoing networks, and gives the instructor an opportunity to be a facilitator or mentor, which is more effective than always trying to play the sage on the stage.”

Clint White, an aviation consultant and social media expert, says that the introduction and use of social media has completely transformed the commercial aviation industry. “The ability to have real-time customer feedback and instantaneous communication via Facebook and Twitter have allowed my industry to be proactive to our customers’ wants, needs, compliments, and complaints,” says White. “My business is using Facebook, Twitter, and LinkedIn. We use social media to make announcements to clients without the huge cost of advertisements and maintain communication with vendors and partners. We find it invaluable for its networking possibilities.”

What do you think? If you have a question or comment about the social media, we would like to hear it. Click here. Would you be interested in signing up to be a Zintro expert and generate free leads for your business? Click here.

Cause marketing techniques and advice from Zintro experts


by Maureen Aylward

Not-for-profits depend on fundraising for much of their funding. Cause marketing is gaining traction in the not-for-profit space as a way to connect with potential contributors and to generate exposure about a service, event, or social cause. Our Zintro experts weighed in on the topic of cause marketing.

More than one expert mentioned the importance of social media as one of the most successful and effective tools for cause marketing. Priyashmita Guha, a marketing and tactical business planning expert in India, says that social media marketing acts like a huge focus group that promotes a cause more easily. “We have seen it used for breast cancer awareness, and here in India, anti-corruption awareness is getting greater recognition because of Facebook and Twitter,” she says.

Lynn Sarkany, principal at Marketfinders and an adjunct professor of marketing and public relations at California Lutheran University in Thousand Oaks, CA, says that she advises clients to get prospects personally interested through refer-a-friend programs in which a prospect sponsors another person’s membership or participation. “Adoption campaigns work well too. This is when individuals or groups adopt someone or something that is being helped by the not-for-profit,” Sarkany says. She says not-for-profits should take advantage of matching campaigns, which involve finding a major donor or donors to put up a specific amount of money and then asking others the match the donation.

Jose Linares Fontela, a marketing consultant in Spain that specializes in market research and customer relations, points out that not-for-profits must understand how to develop a marketing plan, conduct market research, and have a precise target market profiles of the people it is trying to reach. “The objective of the marketing program must be defined, either to raise funds or to motivate people,” he says. “I have done successful marketing for credit unions and microfinance institutions, and the non-profit and for profit marketing strategies are the same. The difference is the objectives, the products being sold, and the market being targeted.”

Fontela says that not-for-profits engage people on a different level and this is critical: “You have to address the needs that motivate the sponsors. They buy a sense of supportiveness and the satisfaction of helping other people,” he says.

Cause marketing is no different from for profit marketing, and the same techniques and tools can be used to ensure that a successful campaign happens.

Corporate Strategy, an expert that focuses on strategic market research agrees with Fontela. He notes that “every time a not-for-profit organization embraces commercial marketing methods, it can take a quantum leap forward. By far, the singe most powerful and overwhelmingly significant cause marketing technique for not-for-profits is the alignment with mission, vision, and purpose statements.”

What do you think? If you have a question or comment about the not-for-profit industry, we would like to hear it. Click here. Would you be interested in signing up to be a Zintro expert and generate free leads for your business? Click here.

Have social networks become a necessity for business?


There is no doubt that social networks play an increasingly pivotal role for businesses. Yet some businesses question whether the time and energy spent implementing a social media strategy is an effective way to boost performance and sales. We turned to our panel of social media experts and asked them to share their opinions on how businesses can optimize results from social media marketing. Here’s what they had to say:

Terri Brooks, a certified Internet and social media marketing trainer and consultant providing education and guidance for establishing an online presence, believes that social networks have become a necessity for all businesses. Sites like Facebook, with over 600 million users, make it easy for businesses to locate and communicate with their target market. While Brooks acknowledges that it can be time-consuming to remain active within social media networks, the advantages of forming stronger relationships and broadening the customer base far outweighs the time spent. Brooks recommends that in order to lessen the amount of time spent, businesses should implement a social media strategy. Businesses can either allocate a certain amount of time each day to communicate on these networks or they can hire a social media manager to act as their voice online. It is incredibly important that businesses learn the best ways to utilize social media because, “if businesses do not take advantage of these free marketing tools, their competitors will.”

Jim3iii, a proven executive leader with extensive marketing and business development experience in Asia, Europe and North America including VC fund raising and debt financing, understands that social media marketing is both a necessity and an annoyance. Because this marketing tool is new, people can use social media both creatively and intrusively. The core value of social media is its ability to reach customers where they are and when they can take immediate action on an offer. Businesses are no longer constrained by mass advertising; instead, “offers can be targeted to people passing a store front or browsing the web.” But while social media offers a way for customers to receive immediate gratification with the best price, the etiquette between buyer and seller “is still being worked out.” Savvari, a social media and marketing consultant with a specialty in branding and print project management, believes that social networks are especially vital in the business to consumer world. Because customers can review a brand in either a positive or negative way online, businesses need to establish an online presence. Savvari explains that sites like Facebook and Twitter can both allow customers to easily contact a company through forums and make it easier for a company to track and respond to questions and comments.

Asad Zeeshan, with five years of experience as a business consultant and coach for social media marketing SEO, SEM, and Internet marketing strategies, stresses that social networks like Facebook, Twitter and LinkedIn have become a necessity for businesses worldwide because social media provides a global business market to users. Social media is not only a place where people can shop or plan events, but also where B2B interactions occur. Zeeshan explains that, “businesses worldwide must show their existence by being on social media so consumers must aware of them.” If companies do not use social media to promote their business, they will likely lag behind in the market share. Ruby Gottlieb, a digital marketing specialist with experience developing media programs that help build brands by offering innovative marketing solutions, feels that while social networks are not a necessity, it is an element that is rapidly gaining importance. However, Gottlieb also adds that businesses should only invest time in social media marketing if they “are willing to do what it takes to understand it, do it right, monitor it and measure it effectively.”

Do you have a question (about social networks or any other topic) you would like to ask Zintro’s experts? Click here. Would you be interested in signing to be a Zintro expert and generate free leads for your business? Click here.