Seeking Experts to Work on Social Media Consulting Projects


Zintro  is a “Search and Connect Engine” that makes it easy for clients (expert-seekers) to find and connect with experts for projects (ranging from one half hour phone consults to multi-month on-site engagements). Some of the uses include:

▪   To engage in phone consults with experts for primary market research or to get challenging business or technical questions answered
▪   To source consultants or vendors for projects
▪   To identify candidates for full-time employment

Zintro has over 40,000 experts (browse) across every single industry sector. These experts have opted-in to receive system-matched inquiries from our almost 15,000 clients. Over 1,000 inquiries come in every month.

Zintro currently has numerous open projects related to the Social Media Industry.  A few of these projects are included below.  Click on the links below to see more detail about the projects

A SMALL SAMPLE OF ACTIVE  PROJECTS:

Digital Marketing And Strategy

Looking for an experienced digital marketing/social media expert to create a digital plan. Need to present innovative ideas to our customer that promtes our client’s brand and awareness…..more

Social Media Promotions

Non-Profit. Wanting help and direction for setting up and using facebook, youtube, bloggin and other avenues of social media to raise funds, develop projects, and stay in touch with supporters.

We are a start up and basically this is what we do.
We have purchased and rebuilt a shortwave transmitter. We transmit the bible in 7 languages all over the world 24 hours a day, 7 days a week with no commercials, no personalities, no false doctrines just a straight reading of the bible from cover to cover…..more

Social Media

seeking expert witness to testify at New Hampshire trial as to social media websites and cyberbullying…..more

HootSuite

We need an experienced social media manager (or team) for our fun and unique start-up social network website. You MUST be located in the US or Canada. We would prefer someone in the Pacific time zone, but it’s not a deal breaker. You must be a Hootsuite expert…..more

For Experts (client-seekers): Are you interested in marketing your services to Zintro’s Clients? It takes just a couple of minutes and is free to sign up as a Zintro Expert. Relevant projects will automatically be emailed to you. Click here to sign up.

For Clients (expert-seekers): In under 90 seconds, you can contact hundreds of relevant business or technical experts within any industry sector. Click here to post an Inquiry (free & anonymous).

Or, do you want to learn more about how Zintro works? Click here to view Zintro’s knowledge-base.

Zintro has experts in every industry sector, across every job function, in every geographic region. Recently, some of the following topics have seen a inquiry activity:

Facebook’s big IPO: Part 3


By Maureen Aylward

With Facebook looking to raise about $10 billion in an IPO, we went to our Zintro experts to ask how this move might change the social media and technology landscape.

Aaron Ganz, a social media expert,  says that social media is relatively new, but it is a new distribution channel for information and is here to stay. “While several social media players have come and gone or have been reduced in popularity like AOL and Myspace, Facebook represents the most popular and most imbedded social media in our digital lifestyle,” he says.

Ganz says consumer gains from a Facebook IPO are significant and include:

  • Stability will let consumers know they can rely on this channel of communication for personal communication and to view new products and services.
  • It lets developers know that they can extend the reach of their services on a reliable platform and have the incentive to make improvements, which also benefits the consumer.
  • Advertisers can better target their audiences with improved demographics, statistics, and greater numbers of members, made all the better by more advertising opportunities with the new timeline. More advertising means more revenue to put back into better functionality and improvements for consumers, and the ability to compete with others in the social media space.

Jay O’Conner, an expert in social media broadcasting, says that Facebook’s IPO has the opportunity to revolutionize the capitalization and entry of billions of opportunities for social media companies to experience the benefits of transmedia brandcasting for advertisers and fans. “The landscape could change dramatically with more companies like charities accessing viral opportunities and a number of incredibly bright technologists who have taken Mr. Zuckerberg up on his invitation to interface with Facebook TV,” says O’Conner. “We should hope for more open free enterprise opportunities.”

Our experts would love to hear from you!  Post your question for industry experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

How recent Facebook changes affect businesses


By Maureen Aylward

We asked our Zintro experts to talk about how the new Facebook changes might affect businesses and their use of social media. Here’s what they had to say.

Jon Lederman, a communications consultant, says that the recent Facebook changes afford companies with internal and external brand building opportunities. “The new Timeline feature gives companies the opportunity to publish detailed chronological descriptions of histories and accomplishments. This is particularly useful and effective for companies that have archives of historical photos and other imagery that can be published,” he says. “The Open Graph feature provides opportunities to coordinate shared experiences among employees, such as recorded addresses from senior executives. Facebook Gestures could allow companies to use internal Facebook pages to survey employees on views and feelings on important tissues.”

Phillippa Gamse,  a web business strategists, points out that Facebook is free – and that means that, for all its benefits, business owners largely have no control and no rights. “By all means try it, but I would strongly advise small businesses not to concentrate on Facebook to the exclusion of other platforms, especially their own websites. This is especially true when Facebook is going through these changes that can potentially undermine branding efforts,” she says.

Gamse says that this is especially true if:

1. Businesses offer transactions such as sales, product research and selection, or other in-depth content that the business needs potential customers to see. “Research shows that people are on Facebook to have fun and interact, not to buy or make major decisions. If you want a customer to be in that mode, he or she need to click through to the company’s website,” Gamse says.

2. Businesses cannot to be offline at all. “Facebook has complete control over your presence, image, privacy and security, and it can (and does) change the rules any time it wants,” Gamse says. “I know of a small business that was banned from Facebook for seven months after building a following. The owner thinks it was because a competitor reported him as abusive. Whatever the truth is, a business can’t call Facebook and get things resolved, and Facebook does not ask for proof of when abuse is reported. On the other hand, businesses have complete control over their own websites.”

Simply Social, a vice president of communications, says that the most important things for businesses to remember is that Facebook has a goal of bringing relevant, interesting information to the user. “A business that simply does informational posts and does not engage in conversation with their customers, is not going to have a good edge rank no matter how often it posts,” she says. “Facebook uses an algorithm that rewards good content. Keep your content interesting and informative and also be entertaining. A random photo of a cute animal or beautiful flower can garner as much, if not more, attention than a screaming sales pitch. And, when someone likes a post or comments on it that is an opportunity to get a conversation going. Often, people lurk and will jump in if they are not the only ones, so businesses need to get the conversation started.”

Asad Zeeshan, a social media marketing consultant, says that that new Facebook has lots of changes that are good for businesses. “These new changes save time as you can just add your link directly to a status or page and submit. You don’t need to click a link box like in the past. The best new thing is the search as now you can search on anything and you will get the maximum number of people in pages/group at the top, which was missing in the past,” he says. “Another change is adding and setting your location as people can follow your brand or local business without wasting time by listing posts with relevant businesses, locations, or schools, and you can see what competitors or business mates are doing easily and get benefit from it.”

James King, a social media web designer, thinks that you should not worry about the new changes to the business pages on Facebook. “The new yearly fee (less than fifteen dollars annually) for SSL certification is a security feature that will make it harder for hackers and spammers to use Facebook. The safety feature is well worth having,” he says.

Gerry Brewer, CEO of a technology marketing company, says that the Facebook changes provide a window for small businesses to take a serious and long look at Google +. “It was a terrific wake-up call for businesses that invest major resources into one, monopoly platform like Facebook. Small businesses should not be caught having too much dependency on one social media platform.”

Did you know that Zintro is on Facebook?  Check out the Zintro Facebook page and don’t forget to FAN us!

Our experts would love to hear from you!  Post your question for social media experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Looking at social media and the hospitality industry


By Maureen Aylward

Last week we discussed Google’s acquisition of Zagat, the well-known and respected international restaurant guides. Our Zintro experts commented on the power of this acquisition for Google. We thought we’d follow that series of article up with other comments from experts that talk about social media and how the hospitality industry is using it.

Tony Ridley, an expert with specialties in online marketing and business intelligence tools, says that his firm has recently started doing a lot of internet and social media marketing for hotels. “Part of how we were drawn into this niche is due to an increasing number of hotel owners and managers seeking ways to counter the proliferation of online reviews and comments about their products and services, much of which is random and in most cases littered with negative only views,” he says. “Google and their reviews are a key component of a successful strategy. The recent acquisition of Zagat is an even greater reason to compliment Google’s review and places tools.”

Ridley says that online travel agents and similar sites have led the online review and comment market in recent years. However, search engine providers realize that inquiries entered into a search may return results in yet another search engine. This dilutes the search engine’s role in the process and makes it less likely that the search will return truly local results. “Quality and relevant reviews (given that over 70 percent of users seek out and act upon online reviews) add significant gravity to local products and services that have reviews. Google is clearly seeking to improve and contribute to this market,” Ridley says.

“Hotels, restaurants, travel destinations, and local attractions that understand Internet marketing, the method or function of search engines, and that embrace it as a positive change will have an increased opportunity to engage directly with consumers,” says Ridley. “Unfortunately, we have found that few hotels, restaurants, local attractions, and travel destinations actually understand Internet marketing and the significant opportunity this change brings; therefore, results will be slow and many in the hospitality industry are likely to remain skeptical for the short term.”

Alex Tarrand, a mobile advertising operations manager, says that with players like Groupon, Living Social, and their trailing myriad duplicates, the move in hospitality is towards local micro-commerce. It is also about staying within your neighborhood and within your budget. “For Google it’s never been about hardware; its the ability to facilitate access to content. Consumers when debating where to go out are faced with options: referral from a friend, cross check with an open source UGC review site like Yelp, or go with the Zagat review. No matter what your personal preference may be, it can’t be denied that Zagat is a strong brand that garnishes some considerable market share in this space,” he says.

Our experts would love to hear from you!  Post your question for social media industry experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Zintro experts comment on small business strategy: Part 1


By Maureen Aylward

The Wall Street Journal reports that small businesses in the US are still struggling in the worsening economy. The study says that small businesses are tweaking business plans, shifting marketing strategies, and making changes to clientele, products, and services. Zintro experts tell us what they think the tweaks small businesses are making to stay afloat.

Wayne Spivak, an expert in accounting information systems, says that a lot of small businesses are hesitant to make what they deem to be a bold move, because they don’t know what is happening and that volatility is driving everybody crazy. One issue that Spivak sees regularly in his consulting business is the need for a CFO. “Small businesses need a CFO, but they can’t afford someone five days a week,” he says. In addition, he says that sales teams are making more visits to potential clients because these clients may take longer to sign on. “I am seeing longer sales cycles, but in the end, small businesses may see more business from this extra attention.”

MJS, an entrepreneur and president of a company, says that medical device companies have been affected by the slow economy in a number of ways. “Non-critical procedures have been put off. Hospitals delay and minimize purchases and hold on to older, existing equipment thereby reducing demand and shipments of new products. This delays development of new technologies and reduces R&D and product development,” he says. “The federal government has raised questions about the regulatory approval process and certification, which has added to uncertainty and risk. This in turn reduces investment which would lead to new jobs and expansion in general.”

MJS points out that federal regulatory requirements, in recent years, have become more stringent, forcing new products to be tested and approved outside the US. In addition, he says that reimbursement or payments by Medicare and other payers have been reduced as financial pressures are squeezing clinicians and their facilities, reducing revenues and purchases of products. “Companies have been reducing work force and delaying new projects as demand for new products has diminished,” he says. “Only companies and a select few investors who have money reserves, vision, and expectations of the economy turning around in the next couple of years are continuing new product development.”

Jerome Williams, a small business development expert, says that in Miami-Dade County, Florida, small businesses are taking classes on financial management and are learning about marketing through social media outlets. “While many social media sites provide marketing tips and tools and provide some level of marketing and online networking for free or at minimal cost, some small business owners have reported that the process of generating valuable leads through this process is time-consuming. Many of the older small business owners do not have the technical skills or knowledge to post blogs or utilize social media,” he says.

SeanJC, an IT strategist, says that the tweaks small companies are doing to stay afloat are by making better use of the Internet and all its forms. “Most small businesses already have e-commerce offerings on websites and are now utilizing other online avenues to increase costs and boost profits, including using cloud-based services, out-sourcing, and increasing social networking and communication activities. I am finding that more advertising budgets are now spent on social media services than ever before.”

Tony Rodriguez, an expert in consumer goods and media in the San Diego area, says that some CEOs mistake their goals or vision for strategy and fail to tackle the more vital chore of identifying the key challenge and developing specific strategies to over come it. “Successful strategy execution is based on root cause identification and insightful solutions with specific action plans,” he says.

Our experts would love to hear from you!  Post your question for business strategy experts here.  Are you a subject matter expert?  Sign up as a Zintro expert to start generating free leads for your business.

Interested in getting help from a specific area of expertise? Here are some of our most popular topics:

Have social networks become a necessity for business?


There is no doubt that social networks play an increasingly pivotal role for businesses. Yet some businesses question whether the time and energy spent implementing a social media strategy is an effective way to boost performance and sales. We turned to our panel of social media experts and asked them to share their opinions on how businesses can optimize results from social media marketing. Here’s what they had to say:

Terri Brooks, a certified Internet and social media marketing trainer and consultant providing education and guidance for establishing an online presence, believes that social networks have become a necessity for all businesses. Sites like Facebook, with over 600 million users, make it easy for businesses to locate and communicate with their target market. While Brooks acknowledges that it can be time-consuming to remain active within social media networks, the advantages of forming stronger relationships and broadening the customer base far outweighs the time spent. Brooks recommends that in order to lessen the amount of time spent, businesses should implement a social media strategy. Businesses can either allocate a certain amount of time each day to communicate on these networks or they can hire a social media manager to act as their voice online. It is incredibly important that businesses learn the best ways to utilize social media because, “if businesses do not take advantage of these free marketing tools, their competitors will.”

Jim3iii, a proven executive leader with extensive marketing and business development experience in Asia, Europe and North America including VC fund raising and debt financing, understands that social media marketing is both a necessity and an annoyance. Because this marketing tool is new, people can use social media both creatively and intrusively. The core value of social media is its ability to reach customers where they are and when they can take immediate action on an offer. Businesses are no longer constrained by mass advertising; instead, “offers can be targeted to people passing a store front or browsing the web.” But while social media offers a way for customers to receive immediate gratification with the best price, the etiquette between buyer and seller “is still being worked out.” Savvari, a social media and marketing consultant with a specialty in branding and print project management, believes that social networks are especially vital in the business to consumer world. Because customers can review a brand in either a positive or negative way online, businesses need to establish an online presence. Savvari explains that sites like Facebook and Twitter can both allow customers to easily contact a company through forums and make it easier for a company to track and respond to questions and comments.

Asad Zeeshan, with five years of experience as a business consultant and coach for social media marketing SEO, SEM, and Internet marketing strategies, stresses that social networks like Facebook, Twitter and LinkedIn have become a necessity for businesses worldwide because social media provides a global business market to users. Social media is not only a place where people can shop or plan events, but also where B2B interactions occur. Zeeshan explains that, “businesses worldwide must show their existence by being on social media so consumers must aware of them.” If companies do not use social media to promote their business, they will likely lag behind in the market share. Ruby Gottlieb, a digital marketing specialist with experience developing media programs that help build brands by offering innovative marketing solutions, feels that while social networks are not a necessity, it is an element that is rapidly gaining importance. However, Gottlieb also adds that businesses should only invest time in social media marketing if they “are willing to do what it takes to understand it, do it right, monitor it and measure it effectively.”

Do you have a question (about social networks or any other topic) you would like to ask Zintro’s experts? Click here. Would you be interested in signing to be a Zintro expert and generate free leads for your business? Click here.