Seeking Experts to Work on Social Media Consulting Projects


Zintro  is a “Search and Connect Engine” that makes it easy for clients (expert-seekers) to find and connect with experts for projects (ranging from one half hour phone consults to multi-month on-site engagements). Some of the uses include:

▪   To engage in phone consults with experts for primary market research or to get challenging business or technical questions answered
▪   To source consultants or vendors for projects
▪   To identify candidates for full-time employment

Zintro has over 40,000 experts (browse) across every single industry sector. These experts have opted-in to receive system-matched inquiries from our almost 15,000 clients. Over 1,000 inquiries come in every month.

Zintro currently has numerous open projects related to the Social Media Industry.  A few of these projects are included below.  Click on the links below to see more detail about the projects

A SMALL SAMPLE OF ACTIVE  PROJECTS:

Digital Marketing And Strategy

Looking for an experienced digital marketing/social media expert to create a digital plan. Need to present innovative ideas to our customer that promtes our client’s brand and awareness…..more

Social Media Promotions

Non-Profit. Wanting help and direction for setting up and using facebook, youtube, bloggin and other avenues of social media to raise funds, develop projects, and stay in touch with supporters.

We are a start up and basically this is what we do.
We have purchased and rebuilt a shortwave transmitter. We transmit the bible in 7 languages all over the world 24 hours a day, 7 days a week with no commercials, no personalities, no false doctrines just a straight reading of the bible from cover to cover…..more

Social Media

seeking expert witness to testify at New Hampshire trial as to social media websites and cyberbullying…..more

HootSuite

We need an experienced social media manager (or team) for our fun and unique start-up social network website. You MUST be located in the US or Canada. We would prefer someone in the Pacific time zone, but it’s not a deal breaker. You must be a Hootsuite expert…..more

For Experts (client-seekers): Are you interested in marketing your services to Zintro’s Clients? It takes just a couple of minutes and is free to sign up as a Zintro Expert. Relevant projects will automatically be emailed to you. Click here to sign up.

For Clients (expert-seekers): In under 90 seconds, you can contact hundreds of relevant business or technical experts within any industry sector. Click here to post an Inquiry (free & anonymous).

Or, do you want to learn more about how Zintro works? Click here to view Zintro’s knowledge-base.

Zintro has experts in every industry sector, across every job function, in every geographic region. Recently, some of the following topics have seen a inquiry activity:

Social Media’s impact is powerful. Zintro experts tell us why.


By Maureen Aylward

Social media is one powerful set of technologies. And how it is used by industries can be telling. We asked Zintro social media and industry experts to tell us how they use social media and if it is changing the industries with which they work.

Dewey Carter provides SEO and social media marketing to the marine industry, which includes marinas and boat dealerships. He says that a study from Foresight Research shows that 84 percent of new boat buyers had read or seen boat information on the Internet prior to making their purchase decision. Another study shows that the average boat shopper searches online as far as 500 miles from their location. “These are powerful statistics, yet the marine industry seems to be slow at adapting to new media. New media campaigns can provide a huge increase in revenue, but this can be challenging to clients when they are just starting out,” Carter says. He suggests that marine owners start out with a blog, even before a website, because of the blog’s ability to add relevant content on a regular basis. “Search engines like this; your blog posts are like fishing bait; consumers will find that bait and hopefully they get will get hooked.

Rekha Krishnamurthi is a designer of home accessories and apparel. She says that social media has served to be a very useful marketing tool for her business and is a connector to people and resources. “Social media gives the start-up entrepreneur a platform to sell, market, and engage with current and potential customers in an effective yet non-invasive way. I use social media to notify my network on sales, new products, contests/giveaways, changes to my brand, and to show videos through which I offer design tips,” explains Krishnamurthi. “I have made some valuable connections because of social media. For example, I connected with a US manufacturer with facilities in Vietnam that will specifically cater to my small volume orders and with a TV producer who is using my designs on the set of a new web-TV show currently in production. I have make connections with non-profit organizations that connect me with fabric sourcing, and in return, I support various communities, especially women and children, which is in alignment with my mission.”

Managing social media can be challenging, and Krishnamurthi suggests that small businesses incorporate a social media strategy as part of their marketing plan.

Linda Taylor, a social media professional, says that social media has changed virtually every industry she works with from construction to auto racing. “People want authentic interaction and they want that interaction now,” Taylor says. “Whether that need was created by social media or social media fulfills a natural need, virtually every business should use some sort of appropriate social media tool for interaction with clients, customers and, employees.”

Taylor says that traditional push advertising methods no longer work. “A large company can no longer buy up the ad space and expect loyal consumers. Instead, they must find ways to interact with consumers and create fans,” she recommends. “The downside of social media is that it puts consumers into smaller and smaller tribes of people through interests; geographic tribes are becoming more irrelevant.”

Travis Yates, a professional in social media management, says that social media allows businesses to reach out and establish relationships with other like-minded businesses, customers, and individuals in ways they never could before. “The closest thing we had in the past was occasional Chamber of Commerce mixers or industry conventions which were infrequent. Now, we can carry on conversations in real time and establish relationships in a way that was not possible even ten years ago,” he says.

Yates says that businesses are able to conduct inexpensive contests online to attract consumers. “Using this soft approach introduces consumers to the business and its products and to the possibility to capture email addresses,” he says.

Asad Zeeshan, a social media expert, says that social media is not only providing the opportunity to connect to customers and clients, but it is helping connect competitors, marketers, and local and international analysts. “It is an important medium for business marketing these days that provides multi-marketing platforms through blogs, Facebook, discussion groups, and Q&A opportunities.”

Christine Sierra, a media marketing and PR executive, says that the public relations and marketing industries have seen a radical change in how they do business thanks to social media. The channels through which clients are conducting campaigns inevitably include a social media element. “There is greater opportunity to reach the media by combining traditional tactics like email and telephone with social media outlets such as Twitter, Facebook and LinkedIn,” Sierra explains. “Businesses are looking for social media coaches to help them understand and navigate the waters, which enhances the offerings from PR and marketing agencies.”

David Grebow, a consultant, writer, and speaker for Fortune 100 companies, has been in the corporate learning industry for over 12 years as a senior executive. He says that social media is completely changing the equation for learning in companies. “The focus has shifted to what’s called social learning. I’ve been helping companies, like Cisco, IBM and HP, for the last three years blend social media into education programs and the results have been spectacular,” Grebow says. “Learning is a social activity and providing online networking and collaboration in virtual or actual learning programs enhances the students’ ability to learn from one another, build ongoing networks, and gives the instructor an opportunity to be a facilitator or mentor, which is more effective than always trying to play the sage on the stage.”

Clint White, an aviation consultant and social media expert, says that the introduction and use of social media has completely transformed the commercial aviation industry. “The ability to have real-time customer feedback and instantaneous communication via Facebook and Twitter have allowed my industry to be proactive to our customers’ wants, needs, compliments, and complaints,” says White. “My business is using Facebook, Twitter, and LinkedIn. We use social media to make announcements to clients without the huge cost of advertisements and maintain communication with vendors and partners. We find it invaluable for its networking possibilities.”

What do you think? If you have a question or comment about the social media, we would like to hear it. Click here. Would you be interested in signing up to be a Zintro expert and generate free leads for your business? Click here.

Cause marketing techniques and advice from Zintro experts


by Maureen Aylward

Not-for-profits depend on fundraising for much of their funding. Cause marketing is gaining traction in the not-for-profit space as a way to connect with potential contributors and to generate exposure about a service, event, or social cause. Our Zintro experts weighed in on the topic of cause marketing.

More than one expert mentioned the importance of social media as one of the most successful and effective tools for cause marketing. Priyashmita Guha, a marketing and tactical business planning expert in India, says that social media marketing acts like a huge focus group that promotes a cause more easily. “We have seen it used for breast cancer awareness, and here in India, anti-corruption awareness is getting greater recognition because of Facebook and Twitter,” she says.

Lynn Sarkany, principal at Marketfinders and an adjunct professor of marketing and public relations at California Lutheran University in Thousand Oaks, CA, says that she advises clients to get prospects personally interested through refer-a-friend programs in which a prospect sponsors another person’s membership or participation. “Adoption campaigns work well too. This is when individuals or groups adopt someone or something that is being helped by the not-for-profit,” Sarkany says. She says not-for-profits should take advantage of matching campaigns, which involve finding a major donor or donors to put up a specific amount of money and then asking others the match the donation.

Jose Linares Fontela, a marketing consultant in Spain that specializes in market research and customer relations, points out that not-for-profits must understand how to develop a marketing plan, conduct market research, and have a precise target market profiles of the people it is trying to reach. “The objective of the marketing program must be defined, either to raise funds or to motivate people,” he says. “I have done successful marketing for credit unions and microfinance institutions, and the non-profit and for profit marketing strategies are the same. The difference is the objectives, the products being sold, and the market being targeted.”

Fontela says that not-for-profits engage people on a different level and this is critical: “You have to address the needs that motivate the sponsors. They buy a sense of supportiveness and the satisfaction of helping other people,” he says.

Cause marketing is no different from for profit marketing, and the same techniques and tools can be used to ensure that a successful campaign happens.

Corporate Strategy, an expert that focuses on strategic market research agrees with Fontela. He notes that “every time a not-for-profit organization embraces commercial marketing methods, it can take a quantum leap forward. By far, the singe most powerful and overwhelmingly significant cause marketing technique for not-for-profits is the alignment with mission, vision, and purpose statements.”

What do you think? If you have a question or comment about the not-for-profit industry, we would like to hear it. Click here. Would you be interested in signing up to be a Zintro expert and generate free leads for your business? Click here.

Have social networks become a necessity for business?


There is no doubt that social networks play an increasingly pivotal role for businesses. Yet some businesses question whether the time and energy spent implementing a social media strategy is an effective way to boost performance and sales. We turned to our panel of social media experts and asked them to share their opinions on how businesses can optimize results from social media marketing. Here’s what they had to say:

Terri Brooks, a certified Internet and social media marketing trainer and consultant providing education and guidance for establishing an online presence, believes that social networks have become a necessity for all businesses. Sites like Facebook, with over 600 million users, make it easy for businesses to locate and communicate with their target market. While Brooks acknowledges that it can be time-consuming to remain active within social media networks, the advantages of forming stronger relationships and broadening the customer base far outweighs the time spent. Brooks recommends that in order to lessen the amount of time spent, businesses should implement a social media strategy. Businesses can either allocate a certain amount of time each day to communicate on these networks or they can hire a social media manager to act as their voice online. It is incredibly important that businesses learn the best ways to utilize social media because, “if businesses do not take advantage of these free marketing tools, their competitors will.”

Jim3iii, a proven executive leader with extensive marketing and business development experience in Asia, Europe and North America including VC fund raising and debt financing, understands that social media marketing is both a necessity and an annoyance. Because this marketing tool is new, people can use social media both creatively and intrusively. The core value of social media is its ability to reach customers where they are and when they can take immediate action on an offer. Businesses are no longer constrained by mass advertising; instead, “offers can be targeted to people passing a store front or browsing the web.” But while social media offers a way for customers to receive immediate gratification with the best price, the etiquette between buyer and seller “is still being worked out.” Savvari, a social media and marketing consultant with a specialty in branding and print project management, believes that social networks are especially vital in the business to consumer world. Because customers can review a brand in either a positive or negative way online, businesses need to establish an online presence. Savvari explains that sites like Facebook and Twitter can both allow customers to easily contact a company through forums and make it easier for a company to track and respond to questions and comments.

Asad Zeeshan, with five years of experience as a business consultant and coach for social media marketing SEO, SEM, and Internet marketing strategies, stresses that social networks like Facebook, Twitter and LinkedIn have become a necessity for businesses worldwide because social media provides a global business market to users. Social media is not only a place where people can shop or plan events, but also where B2B interactions occur. Zeeshan explains that, “businesses worldwide must show their existence by being on social media so consumers must aware of them.” If companies do not use social media to promote their business, they will likely lag behind in the market share. Ruby Gottlieb, a digital marketing specialist with experience developing media programs that help build brands by offering innovative marketing solutions, feels that while social networks are not a necessity, it is an element that is rapidly gaining importance. However, Gottlieb also adds that businesses should only invest time in social media marketing if they “are willing to do what it takes to understand it, do it right, monitor it and measure it effectively.”

Do you have a question (about social networks or any other topic) you would like to ask Zintro’s experts? Click here. Would you be interested in signing to be a Zintro expert and generate free leads for your business? Click here.

What are some challenges facing the sports marketing industry, considering the heavy use of social media?


Although the new wave of sports marketers rely on social media to help market their clients and products, there are various challenges confronting this shift in a marketing strategy. We turned to our panel of Zintro experts and asked them to share their opinions. Here’s what they had to say:

Carlos Acebey, president of ACB Sports Marketing & Management, feels that the sports marketing industry needs to embrace social media as part of the implementation stage of the strategic marketing process. However, challenges arise because companies need to devote meaningful resources to social media. Acebey recommends that organizations identify a social media champion to fight for funding and relevance. In addition, they should “develop a social media strategy that aligns with the overall marketing plan is essential to leveraging social media channels like Facebook, Twitter, and YouTube for the benefit of the organization.” It is also important to hire and train individuals who understand marketing principles, rather than just employ people who know how to use social. Acebey says that it is critical to stay away from the “mentality that social media is a free platform used to broadcast messages about the organization.” Businesses need to understand that social media is primarily “social,” and focus on the consumer who is seeking engaging content or feedback.

Warren Donian, with experience in companies ranging from small businesses to those on the Fortune 100, says that social media presents both opportunities and challenges for sports marketers. In order to successfully use these tools, companies must begin with a strategy and a social media business plan to define objectives – sales, marketing, awareness – and measure results against these objectives. Successful marketers understand that first and foremost, social media is a tool that builds relationships, and then as a sales platform. Therefore, Donian reveals that, “90% of social media communication should be devoted to relationship enhancement, while only 10% should focus on commercial activities.” This opens the door to a two-way relationship with fans so that companies must actively “court customers” before getting them to purchase tickets or merchandise. Fiona Green, a sports marketing professional with over 20 years of international experience, agrees with Donian that the increased use of social media will only assist the sports marketing industry. Green believes that while the universal challenge to all businesses is to transfer a consumer’s use of social media from cyber-space to the real world, the opportunities far outweigh the challenges. When a company does this successfully, the use of social media “can help the consumer be a part of the excitement, experience the atmosphere, and stay abreast of what’s happening from wherever they are.”

Jason Wolfe, an expert in sports marketing consultation, strategy development and overall economics of the sports landscape, believes that social media must be leveraged as part of a larger strategy, and it must remain consistent. Otherwise, businesses may “jump into the next best thing” before thinking about whether it is the best option. Wolfe says that the biggest challenge is showing the true value of social media, because there is a “knowledge gap on the power of social media between Gen X and Y sports executives and the constant battle is over monetization.” Steven Buckner, a sports photojournalist working to promote, market and cover sports in the Carolina’s since 2003, explains some of the other problems that confront the sports marketing industry in regards to social media. Presently, there is not as much money available in advertising for websites or print media. Using Facebook and Twitter to market their products and services, companies do not have the same marketing needs as they did before. On a separate note, Buckner notes that social with the advent of emails, text messages and notes via chat, there is less time for meetings and personal interactions. Businesses spend less time forging relationships in person, when in reality they need to understand that “the biggest thing we all have to sell is ourselves.”

Do you have a question (about sports marketing or any other topic) you would like to ask Zintro’s experts? Click here. Would you be interested in signing to be a Zintro expert and generate free leads for your business? Click here.

Is there a place for B2B marketing in social network marketing?


As social media sites like LinkedIn, Facebook and Twitter play increasingly large roles for businesses, questions arise about the most effective ways B2B (business-to-business) marketing can be used to generate revenue. We turned to our panel of Zintro experts and asked them to share their knowledge. Here’s what they had to say:
An expert in marketing strategies geared towards individuals in the medical profession, Vidushi Babber, M.D., says that social networking provides the perfect opportunity for B2B marketing because by “engaging in discussions and exchanging ideas with your connections, a level of familiarity and trust develops over time.” In addition, Vidushi explains that because social networking allows the ability to share both personal and professional information, it is the ideal setting for B2B marketing to occur. In fact, Vidushi notes that businesses are most successful when done with people you know and trust – whether it be offline or online. Likewise, Asad Zeeshan, a business consultant with a specialty in social media marketing, understands that B2B marketing plays an integral role for promoting a company name and expanding networking opportunities. Social media sites like Facebook, Twitter, Linkedin, Digg, Mixx, Technorati, Stumbleupon, and Google Buzz offer great B2B marketing options, and Zeeshan points out that businesses are outsourcing other businesses via social media by analyzing their advertisement and daily updates.
Pamela Lund, principal consultant at PL Interactive, Inc. and author of “Massively Networked: How the convergence of social media and technology is changing your life,” offers insights into how B2B marketing can be used in social network marketing. Lund pictures the idea of social network marketing as an online analog for other kinds of interactions that company representatives have with potential customers – at conferences, over the phone or in respected trade journals and media. Further, Lund explains the importance of creating a blog post that “responds quickly to industry-relevant events in the news and send a tweet that includes keywords relevant to the news event.” The tweet can be read by potential B2B customers, and it can be retweeted by others and potentially referenced in other media – thereby giving visibility to a company’s expertise. In short, Lund knows that anything that a company has been doing to generate visibility, credibility and demand in the offline world can find its analog in the online world of social network marketing.
Damien Somerset, a social media and web video consultant at AFI Digital Content Lab, references his work for a client that is a Forbes International 800 company. For their campaign, he used social media in the form of a video to gather together a diverse group of thinkers from outside of their market vertical to start conversations about the distant future of the market, illustrating that their company was “innovative, thinking about the future of their market, and that they are interested in what the community has to say about trends of the future.” Somerset pinpoints that B2B marketing is not that different from B2C marketing, because at the end of the day the goal is to connect with a person and foster a relationship. Mark Strauss, President and CEO of TOGO Media, LLC, an e-commerce gateway that focuses on boosting its clients’ sales and branding while helping schools and parents better support their educational priorities, explains that B2B is a tool that can drive revenue through a number of new and previously unattainable channels. However, he notes that these channels can be subject to a number of all too often underestimated sensitivities such as personal privacy and aversion to commercialism.

Do you have a question (about B2B Marketing or any other topic) you would like to ask Zintro’s experts? Click here. Would you be interested in signing up to be a Zintro expert and generate free leads for your business? Click here.

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